2007 INTERNATIONAL CES JAN. 8-11

JADA TOYS CONSUMER ELECTRONICS

Jada Toys has proven they are always ahead of the game when it comes to die cast innovations. Now it looks as though they are one of the first to take our love of cars and "plug it into" electronics. Jada Toys / Chub City debuted its youth-oriented wrist mixers, thumbdrivez, and second-generation i-Playaz and Radio Control (R/C) vehicles at the 2007 International Consumer Electronics Show (CES), at the SANDS Convention Center on January 8-11 in Las Vegas, Nevada.  Jada will also introduce an Optical Mouse and Flashlight Key Chains based on all the die-cast models we have come to love.

Jada Toys also unveiled an Optical Mouse based on the 2005 Mustang GT and available in both wireless and tethered versions. Key Chains feature built-in flashlights and several automobile brand/vehicle choices.

Chub City’s 2.5 inch Thumbdrivez’ will feature quality die-cast vehicles incorporating a handheld game.  Models include the VW Microbus (skate game), Hummer H2 (Basketball), Mustang GT (Racing) and the Concept Camaro (Racing).  The Wrist Mixer showcases an interactive watch which allows the user to mix his/her own beats and record voices.  

Chub City introduced i-Playaz interactive players –character and car models – earlier this year. The Chub City i-Playaz connects to your CD or MP3 Player and dances to the rhythm of your favorite music and features interactive light and sound.